07

Visual System

01
Introduction

Our visual system should be lowercase. We activate our visual assets and show the breadth of our design language. It is based on a 'Dynamic V' and can be reconfigured to any given layout, using the flexible grid system displayed here.

02
Applying a grid

Here is further guidance on how to create a distinct yet consistent language when applying the 'Dynamic V' to a layout. It's important to follow the rules explained in this section to create a consistent visual system for the Vention brand.

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Failing to set anchor points on the grid will result in an inconsistent and unrecognizable shape.

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Animation