Logotype

Here is our custom-designed logomark that captures the brand idea, Sync & Lift.

The logomark embraces the idea of an open gateway that leads to another dimension, visualized by lifting. The mark is designed with a monolinear line that gives it a light, uplifting visual look. Also, the logomark can be activated in a flexible, adaptable manner that gives it the brand system that pushes it beyond being a static mark.

The primary logomark should always be scaled while maintaining its original proportions.

Please be advised that in all media the logomark should not be scaled below 0.3" in height for print, and below 40px in height for on-screen. This is important to avoid any degradation of our logo.

Also, the example below shows the logo scaled at 50% to define the minimum safety area for the logo. This area must not be imposed upon by other graphics.

Our custom-designed wordmark aligns with the visual traits of our logomark, keeping its weight monolinear and lightweight.

We have also made custom decisions to remove the tittle of the 'i', and create close relationships with the crossbar of the 't' and the top of the 'i'. There are also geometric traits from the letters 'e' and the 'o.

The Vention wordmark should always be scaled while maintaining its original proportions.

Please be advised that in all media the logotype should not be scaled below 0.2" in height for print, and below 18px in height for on-screen. This is important to avoid any degradation of our logo.

Also, when the Vention wordmark is used on its own, always follow the accompanying guidance. Use the size of the 'o' in Vention as a safety area around the Vention wordmark. Do not place any other graphic elements (text, imagery, icons, other logos) within the clearspace area.

Here is our lockup, a pairing of the wordmark with our brand line.

The lockup is intended only for case-specific uses at the design team's discretion.

We've also examined a method to visualize different sub-brands under the vention brand.

Shown here is the basic framework of how the sub-brand structure works. The logomark is filled and extended which gives space for the name of the sub-brand to be added. The idea is that it is not necessary to show or create a lockup structure using the vention wordmark.