Color palette

01
Our Palette

Color plays an integral part in our visual system; using the correct color values and combinations is key. With it we establish our brand's expression and personality.

orange

#FF6A47
RGB:
255, 106, 71
CMYK:
0, 78, 78, 0
PMS:
171 U

pink

#FF6FFF
RGB:
255, 111, 255
CMYK:
13, 65, 0, 0
PMS:
245 U

green

#5AFB7A
RGB:
90, 251, 122
CMYK:
70, 0, 98, 0
PMS:
7487 U

lime

#D0FC53
RGB:
208, 252, 83
CMYK:
29, 0, 100, 0
PMS:
372 U

blue

#53ABFC
RGB:
83, 171, 252
CMYK:
66, 32, 0, 1
PMS:
292 U

maroon

#52002D
RGB:
82, 0, 45
CMYK:
44, 100, 54, 53
PMS:
209 U

purple

#39175B
RGB:
57, 23, 91
CMYK:
86, 100, 28, 28
PMS:
2695 U

teal

#004051
RGB:
0, 64, 81
CMYK:
100, 63, 49, 37
PMS:
7484 U

deep green

#0B4912
RGB:
11, 73, 18
CMYK:
89, 42, 100, 47
PMS:
364 U

navy

#101C57
RGB:
16, 28, 87
CMYK:
100, 97, 32, 31
PMS:
295 U

black

#29292B
RGB:
19, 19, 20
CMYK:
74, 68, 65, 81
PMS:
Black U

dark gray

#434345
RGB:
41, 41, 43
CMYK:
72, 66, 62, 66
PMS:
432 U

gray

#D2D2D5
RGB:
210, 210, 213
CMYK:
1, 1, 0, 16
PMS:
Cool Gray 3 U

light gray

#EBEBED
RGB:
235, 235, 237
CMYK:
8, 6, 6, 0
PMS:
Cool Gray 1 U

white

#FFFFFF
RGB:
255, 255, 255
CMYK:
0, 0, 0, 0
PMS:
Bright White C

02
Color Pairings

We have defined 5 vibrant accent colors that serve as visual highlights of our brand. For each accent color, we have a corresponding dark one. We call this principle “Color pairings” and believe that it ensures a consistent and harmonious design, as each dark color is strictly associated with one of the accents.

Note that the examples provided here are the only color pairings that are allowed when pairing two secondary colors.

Here are all the possible color pairing examples for the type.

03
Image + Color

When incorporating images, we always emphasize the presence of colors from our palette as dominant elements in the selected imagery. This ensures a seamless and visually cohesive integration of color throughout our design materials.