Brand positioning

01
Our Name

Vention comes from the word invention, which is what we help do.

Our clients come to us with any blue-sky idea, and we have the energy and ability to make it real.

As software developers, ingenuity is ingrained. We're always innovating and inventing.

02
Client Brand Pillars

These are internal guiding edicts that uphold our narrative. They help explain why we exist and how we work, speaking to purpose and passion.

Collaborative

Energetic, open-minded, adaptable, and always discovering new ways forward together.

Growth-focused

Driven, future-ready, skill-hungry, and constantly pushing towards shared success.

Integrity-driven

Honest, ethical, transparent, and deeply accountable in every action and decision.

Agile

Swift, flexible, feedback-driven, and ready to adapt and excel in changing environments.

Empathetic

Compassionate, understanding, inclusive, and dedicated to uplifting teammates and clients alike.

03
Client Brand Line

Beyond mere words, Vention delivers engineering peace of mind.We empower visionaries with direct access to elite software talent, transforming ideas into industry-changing products.

Our flexible model and two decades of expertise mean we're always one step ahead - anticipating challenges, providing insights, and executing high-impact solutions. With Vention, launch faster, innovate boldly, and scale with confidence. Your vision, our engineering prowess – together, we'll redefine what's possible.

Engineering peace of mind

04
Employee Brand Line

Vention developers not only envision and deliver the tech solutions of the future in partnership with our clients, but they are empowered to explore every possibility and create opportunities within their own career trajectories.

Engineer your success

05
Personality

Just like people, brands have personalities, too. We create this character to help people connect emotionally. We'll give it a name, then add dimension.

Our personality is
motivated
and upbeat.

Upbeat

Our momentum. This element of our tone has rhythm, an upbeat and snappy lets-go kind of vibe. Keep things short for musicality.

Motivated

Our lift. This element of our tone conveys a can-do attitude. It speaks to our muscle and motivation. We've got you.

How to apply

Do's

Do convey excitement
Do sound confident and strong
Do use brevity for musicality
Do be inclusive: we, us, our

Dont's

Don't sound formal or jargony
Don't be quiet or delicate
Don't be long-winded
Don't speak in third-person (Vention is)

There's a motivating energy in how we write and speak. This has a lot to do with our confidence in equipping clients with what they need to achieve.

We care so much, and this passion comes through. With an upbeat tone, we bring a sense of musicality to our partnerships. We move so well together, as one.

Logo